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L10N

The Purpose of Translation

The mission of translation is to break down barriers between people: to make the message a common one, enabling us to work together.

To this end, translation cannot be a mere rendering into another language, but rather an adaptation of the message to the other’s culture.

Respect for values and differences is what allows translation to encourage people to cooperate and achieve their endeavors, with no limits on what they might dare to dream.

YOU MUST SPEAK IN YOUR CUSTOMERS’ LANGUAGE

You cannot force your customers to learn to speak your language. A customer who doesn’t understand is a customer who won’t buy.

Speaking in your customers’ language

Communicating in your customers’ mother tongue is important to share information and knowledge.

Above all, it is the best way to create an emotional bond with people.

The familiarity of hearing or reading in your mother tongue provides comfort and reassurance.

This is because it is easier to find meaning in the words of your mother tongue than in a foreign language.

Communicating on your behalf

The translator speaks your customers’ language. Therefore, when speaking on your behalf, he or she considers how your customers see and feel the world.

The translator knows the meaning of every word in a given context or field of business. He or she has a command of linguistic and cultural subtleties and sensitivities. This makes all the difference when communicating on your behalf with your customers.

Not only does the translator say the same thing; he or she also says it in the right way.

Growing in international markets

Translation is a medium which allows you to speak to the entire world, getting you customers in every corner of the globe.

Thanks to our team of professional translators, you can speak to them in their mother tongue, with respect for their culture. In this way, they will understand how to buy your products or use your software.

Translation allows you to communicate with your customers all around the world in a language they understand perfectly: their own.

Do you have a document to translate? We are here to help.